WHAT IS THIS ABOUT.
When you wear POLOK S1 sunglasses, you are embodying a deep interpretation of current modernism and futurism combined with the best classical achievements in the history of sunglasses. Turning this frame into an ambiguous eclectic object that moves between undefined lines of classicism and avant-garde; providing a feeling of magic that is really difficult to explain.
These frames are pure magic. A magic that you will experience from the moment that you wear them. In that moment, you can feel what they represent and want to be a part of it.
It is a unique design full of energy, irreverence, prominence and represents pure knowledge and distinction. It is impossible not to attract attention with these frames. It is a new and unknown stage. It is in this setting and space that Polok's magnetism will feed with all the brave hearts that will wear this frame in the future.
People who are passionate and addicted to living a beautiful life. People who truly believe in freedom as the one and only requirement to be active in every dream.
These are not just another pair of black sunglasses, they are POLOK. You will never forget this name.
A BIT OF STORY.
Back in the 50s, after entering popular culture with the help of a wide list of personalities, musicians, actors and filmmakers including James Dean, Roy Orbison, Marley or the Beatles, black acetate frames began to displace the popular metallic frames throughout counterculture.
Black sunglasses can sometimes make eye contact impossible. Zero eye contact could be considered desirable or cool in certain circles and create implications for non-verbal communication. The film industry presented a new need to protect the eyesight of actors, directors and crew who were exposed to strong lights on sets and in flash photography. Even in public places it became important to release visual fatigue caused by strong light in any way. It was at this time that famous icons, rock stars, politicians and sportsmen started to follow this flow as well.
BACK TO THE FLOW.
POLOK is not here to reach targets. POLOK is here to restore the black-frame to its unique, iconic and high quality roots.
POLOK S1 is the first MODEL-BRAND frame on the market, focusing on a single design. It is a unique and yet somehow classic singular frame, here to flip the flow in the opposite direction. It is an innovative project to create a solid alternative. A return to the simplicity and modernity of the powerful look, released after many years of uncontrolled mass production of new models and designs.
